Panasonic introduces their latest TV with a documentary-style ad.

The idea is that the TV has an extra 3 colors that adds more vibrances to the usual 3.

They could have told the story in a shorter timespan in a shorter time, and with a less convoluted plot.

Though, it's a pretty interesting take, as people who owns these kind of expensive TVs are probably those that watches documentary too. I don't have concrete data to prove it, though.

Also, they have a contest with the TV as incentive for engagement.

PS. please get a copywriter to abbreviate Cyan Magenta and Yellow to something other than Colourful Meaningful Yeastiness

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: Panasonic Malaysia

Watch video here:

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