Chicken Up Subang Jaya, a fried chicken F&B franchise from Korea, uses Facebook to generate interest for their fried chickens.

Fried chickens are a local favorite, KFC's earning big bucks and these international franchises are also keen on being part of the scene.

As their sole outlet is not located within the vicinity of heavy foot traffic, such as a mall or any public transportation, they needed an outreach. What better way than to use social media? The people going for these sinful foods are probably young students studying in a nearby education institution.

Adding a discount as an incentive can help to drive more sales.

Campaign: Digital Campaign
Content: Visual
Media: Facebook
Brand: Chicken Up Subang Jaya
Source: https://www.facebook.com/permalink.php?story_fbid=203745070135684&id=174735749703283

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