Sothys appeals to women who are looking for a business partnership. This video is "inspired by a true story" and probably appeals to some women who faced a similar situation.

It focuses on a woman that went through a bad partnership and the partnership is implied to be with her husband. A quarrel ensues and probably separated shortly after. When all hope seems lost, she found Sothys and entered into a business partnership with them to "give her hope again".

It's very well done, people-centric and emotionally engaging. Although it may just appeal to just 20 or 30-something Chinese ladies who speak Mandarin, they focus on quality and not quantity and that's just great.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: Sothys
Source: https://www.facebook.com/SothysMalaysia/videos/10155144491199763/

Watch video here:

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