This "Mineral Water Lady" cut-out ad has gone viral on social media. It was actually a cut-out of a lady holding a mineral water bottle next to a poster that reads “Let’s Freshen Up from 100 Bonuslink reward points” and was placed in several stations nationwide. Although the cut-outs were just an ordinary advertisement to invite consumers to buy mineral water bottles, many Shell users were shocked by the lady, especially during the night time.

Photo credit to Viralicious

Hence, the cut-outs of the Gadis Air Mineral were taken out. Shell then replaced her with another cut-out poster with sign - “sorry if I scared you”

Campaign: Offline Campaign
Content: Poster
Media: Print
Brand: Shell

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