Samsung gets Hong Kong actor Benjamin Yuen to showcase their Galaxy A smartphone. They got him and his "friends" to go on an outdoorsy trip to an ATV park and Sofea Jane Waterfall to showcase the smartphone's features.

They also had an Instagram contest tied in to win a holiday to selected locations. However, to participate in the contest, they first have to buy their smartphone and post a "YOLO moment" on Instagram with caption, their campaign hashtag #A2017LiveUnplanned or #myGalaxyA2017 and tag @samsungmobilemy.

The hashtag #A2017LiveUnplanned could be better. For example, #GalaxyALife #GalaxyA2017Adventures or something would sound more outdoorsy and adventurous compared to living your life without a plan.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: Samsung Malaysia

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