Ribena gets a local artist to sing a song for their sparkling Ribena product line. The song is a short one so I think I can break it down:

I'm gonna let myself be me
I don't run for nobody
Yeah, I'm just gonna be me
No matter what they say
I'm gonna be me
Gonna be natural and fun like Ribena
It's as easy as 1 2 3 yeah
Gonna let myself be me

This short song implies individualism, pop-styled with a hook (myself be me, should be the name of the song too) to target kids and get them to sing along (and hopefully get their parents to buy some Ribena). Even visuals are brightly colored and lit to get the kids attention.

Does it really work though? I guess we'll need a focus group for that.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: Ribena
Source: https://www.facebook.com/RibenaMalaysia/videos/1499848133368044/

Watch video here:

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