McDonald's teams up with Smurfs for their photo contest, as not-thoroughly demonstrated in this video. Seriously, what are the steps? You don't expect kids to do this do you? Even if you're targeting parents with this ad, you'll need to slow it down and show them how to do it. Granted, it's in the landing page but still.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: McDonald's
Source: https://www.facebook.com/My.McDonalds/videos/10158432428355023/

Watch video here:

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