McDonalds gets Alicia Tan to introduce a new flavor for McFlurry. Square video format means it's made for Instagram and because she's an IG star too. McDonald's wants to appeal to the younger crowd to show that they're "playful". The whole video is purple because the new flavor they're introducing is blueberry.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: McDonald's Malaysia
Source: https://www.facebook.com/My.McDonalds/videos/10158573979395023/

Watch video here:

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