Japan Airlines goes after the Malaysian flyers with a localized Facebook video ad (without VO, just subbed, not dubbed).

Featuring a Malaysian businessman feeling like a child again due to Japanese Airline's hospitality.

They imply that he has been flying JAL since he was a child (50th anniversary logo at the end) and flying JAL feels like you're being loved and cared for by your mother.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: Japan Airlines
Source: https://www.facebook.com/JapanAirlinesWorldwide/videos/1378000932266851/

Watch video here:

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