It is an outdoor advertisement by McDonald's to have a huge billboard in the center of Bukit Bintang, a famous shopping district in Kuala Lumpur, Malaysia show a McDonald’s, Sundae Cone. It is just different from the traditional billboard which allows the audience to have interaction with the billboard.  Audience to spin the fan through the smartphone and "save" the ice-cream cone from melting. Receiving a coupon that is available for 10 minutes for a free Sundae.

Campaign: Digital Campaign
Content: Video
Media: Billboard
Brand: McDonald's
Source: https://www.youtube.com/watch?v=9G-DZx8hu4U




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