An interesting take on introducing a new product by Asus. Made to look like an episode of a reality TV show, two celebrities swap their 'lives' and are presented with a series of challenges in this video. Both of them used Asus' Zenfone 3 to take photos and videos during their time abroad. An entertaining take on showcasing the product's photography features.

Update: Asus also had  a Facebook carousel ad with the star's silhouette imposed on famous landscapes. I guess they couldn't afford to pay the stars royalty for their faces? In any case, it's even weirder when they are highlighting all the stars even before their videos are out yet.

If there are more than one seasons, creating another ad for other seasons would be better.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: Asus Malaysia
Source: https://www.facebook.com/asusmalaysia/videos/10155218300639116/

Watch video here:




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