IKEA's bedding ad lacks inspiration, especially their mattress carousel ad for Facebook that doesn't convey a story. The first card itself is a messy bed, second one is a bed with several pillows on top, the text tries to tell me that sprung mattresses can distribute weight evenly but the visual doesn't demonstrate this. It's a forgettable ad at best.

This month, their ads got better. Their signature yellow as a frame superimposed over beddings is memorable. Their writeup is also fun and informative. While they don't actually have an online store, they could track the amount of people who clicked their ad and place this into their wish list.

Campaign: Digital Campaign
Content: Visual
Media: Facebook
Brand: IKEA Malaysia
Source 1: https://www.facebook.com/IKEAMalaysia/posts/1548575691860771
Source 2: https://www.facebook.com/IKEAMalaysia/posts/1574471462604527

Carousel ads here:



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