Dove tagline - ‘Real Beauty by Real Women" is always telling us "stay true to ourselves".  And now, China Dove has released an online campaign in January 2017 - "My Hair: It Has to Be My Way." and tell the audience to be ourselves. In China, unusual hairstyles are discouraged with women often experiencing strong peer pressure.  The ad featuring a variety of women of differing ages. The campaign aims to encourage women in China to stay true to themselves by revealing their individuality through their choice of hairstyle.

Campaign: Digital Campaign
Content: Video
Media: Youtube
Brand: Dove China
Source: https://www.youtube.com/watch?v=G-xc_X8MapU&feature=youtu.be



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