Dior proves that having a celebrity to sell perfume is still in.

While having Charlize Theron splashing about some water at the beach in a gold dress is pretty much any guy's fantasy, it's still just a typical 'perfume-style' ad.

I get that it's hard to convey 'smell' into visuals, they'll need to link some emotional bond in any case, such as the this example, gold is luxury, Charlize is classy, you're classy and has expensive tastes if you like this perfume.

While it's not a local production, it still made its mark with 4 million views.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: Dior
Source: https://www.facebook.com/Dior/videos/1314809168573745/

Watch video here:

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