Samsung puts out a short video (in a slideshow style) about veggie soup with the hashtag #DontLetYourFoodGoBad

However, the last slide shows a couple of fridges with Twin Cooling Technology. This video did not highlight anything about storing the soup nor the effectiveness of their cooling tech.

This style of how-to-make-food videos should be done to highlight their other products such as the electric stove that's used to cook the soup.

A better method is to highlight food stored in the fridge can last longer, is fresher (health-focused) and the fridge is much more energy efficient (save money + ecological) than other older models or competitors.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: Samsung Malaysia

Watch video here:

Post a Comment