McDonald's goes after KFC at their own market with the introduction of their new spicy chicken. They also did a challenge, similar to the three bite challenge last year, to get people responding back to their ads.

After its initial introduction, many people have filed complaints regarding the lack of stock. While some may see this as a marketing ploy (reduce supply to increase demand), I think they have just misjudged the amount of demand they'll be receiving.

They also have followed up to tell everyone that it's restocked, with a boomerang-style video of a guy biting into a crunchy chicken. It looks delicious and crunchy from the short 6-second clip. This goes to show that you don't need a lot of time to tell a story. It doesn't even have sound (but it should because it would convey the message better).

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: McDonald's Malaysia

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