McDonald's introduces their new flavor, Green Tea McFlurry, in this 15-second Facebook video. It's a square video, most probably created for Instagram then adapted for Facebook. They heavily emphasize on the two young pre-teen/teenage girls on their happy friendship. The ad has no dialogue and VO, just an up-beat background music with the bubbly girls jumping about with some animated versions of McFlurry ice cream cup. Very "young-at-heart" feeling targeted at women.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: McDonald's Malaysia
Source: https://www.facebook.com/My.McDonalds/videos/10158385856845023/

Watch video here:

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