Levi's old-but-new Orange Tab collection is being featured in this Facebook carousel. Very old-skool 70's styled denim fashion that's being remade for the new generation.

Not sure if this message will resonant with the younger audiences today though. Can nostalgia sell these? Only Levi's knows.

The weird part is that it actually seems to be made up of two different carousels. As you scroll to the right, you'll see that the first four and the last five cards both are totally different styles. Perhaps it's done on purpose but the difference is pretty jarring and I couldn't figure out the reason for this.


Another weird thing is that, once I clicked into the website, I got a video popup in my face. Aside from the fact that it's an annoying "feature", I wondered why they didn't use that video as a video ad on Facebook.

I can only speculate that it was done on purpose, based on whatever reason they had.

Campaign: Digital Campaign
Content: Visual
Media: Facebook
Brand: Levi's
Source: https://www.facebook.com/permalink.php?story_fbid=1887889684819464&id=1403897779885326



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