Horlicks aims to change your perception of their drinks. Instead of ordering the traditional couple of "teh tarik" with "roti canai", you could opt for their drink instead. Also, offering an incentive of a free "roti canai" to kickstart that habit is a good push.

Campaign: Digital Campaign
Content: Visual
Media: Facebook
Brand: Horlicks Malaysia
Source: https://www.facebook.com/HorlicksMalaysia/posts/871594779649010:0

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