F&N's very traditional made-for-TV commercial styled Facebook video on their F&N Fun products (basically fruity fizzy drinks). This video has the standard "it's hot here, oh guess what, here's a product that will change your life", they then proceed to play guitar, drums and breakdance according to the flavors they drink apparently.

A standard old-skool ad, it'll probably still work but perhaps it will work better if they had a story. Facebook allows ads to go beyond the 30-second TV standard and ads should capitalize on this to convey a deeper meaning to their brand and products.

Also, for some reason they're on a rooftop (target market = loitering students?). Hint: budget reasons.

Campaign: Digital Campaign
Content: Video
Media: Facebook
Brand: F&N Malaysia
Source: https://www.facebook.com/FnNFunMalaysia/videos/1651806081511417/

Watch video here:

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