Humans left Mars and incidentally also left some Cadbury chocolates (by accident?), only to be picked up by confused primitive aliens that consumes it, which lights up said alien's antenna (can they eat earth's food?). It starts to dance, then spreads the "joy" to other aliens. They all eat the chocolate and dance too.
The point is that the taste is "out of this world". Well-made animation, obviously aimed at younger audiences (kids, children) with the cute animation characters and dancing.
As an adult, I think they got hooked on this new-found drug, stop all forms of activity, unable to forage for food or hunt as a result, praise humans as Gods and will their race will slowly wither away until the day there will be more of it.
Campaign: Digital Campaign
Brand: Cadbury Dairy Milk Malaysia
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